It is a reward token, analogous to airline frequent-flier miles, hotel guest points and the like. CoinDesk will be taking strong measures to discourage its use for speculation or trading.
By providing a system where users can contribute to the functioning of a collective, digital system, the blockchain lays the foundation for a new type of organization: the tokenized community. We've seen examples of this over the past few years with NFT communities and distributed autonomous organizations (DAOs). To highlight this blockchain use case, we decided to focus on activating and expanding social utility to create community value, instead of focusing on monetization.