By providing a system where users can contribute to the functioning of a collective, digital system, the blockchain lays the foundation for a new type of organization: the tokenized community. We've seen this with NFT communities and distributed autonomous organizations (DAOs). We place a focus on activating and expanding social utility to create community value, rather than on monetization.
It is a reward token, analogous to airline frequent-flier miles and hotel guest points. CoinDesk will be taking strong measures to discourage its use for speculation or trading to keep the value focused on the community.